We don't guess.
We learn.
Learned Behaviour was founded on the principle that data should inform creative, and creative should capture data.
Most marketing agencies guess. They run campaigns based on what worked last year, for a different client, in a different market.
We believe in Learned Behaviour. We use AI and rapid iteration to build self-optimizing growth engines. Every dollar spent buys not just a click, but a data point.
Keaton Maclean | Founder
At his core, Keaton is a builder. Whether he's writing code to automate a complex task or designing a new ad campaign for a local gym, he zeroes in on efficiency.
He founded Learned Behaviour to give small and medium-sized businesses access to the same high-level, data-driven marketing systems that the big brands use - without the enterprise price tag or the agency runaround.
His goal is simple: to build marketing that gets smarter and more profitable every single month.